Infection Control Today

OCT 2018

ICT delivers to infection preventionists & their colleagues in the operating room, sterile processing/central sterile, environmental services & materials management, timely & relevant news, trends & information impacting the profession & the industry

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6 ICT October 2018 editor's letter EDITORIAL EDITOR IN CHIEF Kelly M. Pyrek S ALE S/MARK E TING ACCOUNT EXECUTIVE Jay Franco SUBSCRIPTION CUSTOMER SERVICE 800-581-1811 PRODUC TION ART DIRECTOR Robert Rys AD PRODUCTION MANAGER Bonnie Streit DIRECTOR PUBLICATIONS Joseph Chackola HUMAN RESOURCES DIRECTOR Donna Layton INFORMA E XHIBITIONS LLC 2020 N. Central Ave., Ste. 400 Phoenix, AZ 85004 Phone: 480-867-7943 Web: We also want to improve the footprint we make on the environment and augment our commitment to sustainability. Publishing has not been traditionally friendly to trees; producing more digital editions will help us use less paper and fewer fossil fuels, and I think that's an imperative that we cannot continue to ignore. As someone who has served at the helm of ICT for a very long time, I think I understand you, dear reader, and know the importance you place on being able to read our magazine to stay abreast of trends, access practical information to improve performance, and synthesize our content in your instructional responsibilities. I think you'll appreciate the changes we are making in print and online, in an effort to elevate your relationship with us, and to better deliver the content you love. Until next month, bust those bugs! We live in an age where we have every possible vehicle for access to information. On any given day we read news headlines on a mobile device, work on a computer or tablet, depend on newsfeeds via email, and enjoy technology for its ability to keep up with our busy, demanding lives. Some of us may even enjoy taking a break from the torrent of technology by going old-school and visiting the library for the latest best-seller or classic (I know I do!) The point is, we live with analog and digital side by side, and both enrich our professional and personal experiences. The same can be said about how we consume our information, with most of us easing from one to the other as our needs change, our preferences shift, and our lives evolve. The fl uidity of this absorption of information is one of the benefi ts of being able to appreciate print for the tactile experience, and digital for the convenience factor. That's why we at Infection Control Today believe it is the right time for us to build our digital offerings, as part of an overall enhancement of our education and information platform that you have enjoyed and trusted for the last 22 years. So many of our readers and users have requested more streamlined provision of content, and digital delivery is the most timely and dynamic way for our audience to access the news, features and industry updates they need. Beginning in January, ICT will produce six digital issues — providing readers and industry partners with enhanced access to content — while still delivering six print issues around the key spring, summer and fall conferences and trade shows. A combined digital and print platform provides numerous important benefi ts, such as timeliness; when a digital issue of ICT is released, it can be viewed and downloaded instantly. Digital offers increased search capability, as tap-able magazine content can be quickly accessed. Our new platform is designed to improve reader and user engagement, as digital content can be brought to life via videos, animation, clickable links, surveys and other interactive elements that inform in ways that print simply cannot. And for our industry partners, better analytics will help them serve you, the end user of products and services, in a more useful, responsive fashion. Kelly M. Pyrek Editor in Chief Joining the Digital Revolution October 2018 • Vol. 22 No. 10 • $12.00 US Lessons Learned and Challenges for the Future 100 YEARS AFTER THE SPANISH FLU: Rigid Container Testing Antimicrobial Resistance Bundled Approach to CDI Reduction 8 12 34

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